As an addition to a larger context which includes a hotel, residences and an Equinox gym, this condo tower is ideally located within a mixed use urban area. It was integral to the design that the tower differentiates itself enough from the adjacent towers while still keeping to the neighborhood context which also includes warehouses and smaller scale residential buildings. The façade is a simple brick building stretched over many levels. The striations through the form are a counterpoint to the gridded building next to it. It is the contemporary ideal of a quaint brick home 15 stories in the sky.